¹Andi Yusniar Mendo, ²Irawati Abdul, ³Selvi

^1,3Department of Management, Faculty of Economics and Business Universitas Negeri Gorontalo – Jl. Jend.Sudirman No.6 Gorontalo City, Indonesia
²Department of Economics, Faculty of Economics and Business Universitas Negeri Gorontalo – Jl. Jend. Sudirman No. 6 Gorontalo City, Indonesia

DOI : https://doi.org/10.47191/ijsshr/v7-i11-27

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ABSTRACT

Diversification of tuna fish products is a concern for coastal communities in Bone Bolango Regency because this will also get attention and support from the Bone Bolango Regency government considering the potential of tuna fish production in Bone Bolango Regency. This tuna fish product diversification strategy is one of the strategies carried out so that the tuna produced is not only sold through catches, but can be developed through diversification of various tuna fish product processing. This study aims to explore the understanding of coastal communities in Bone Bolango Regency in diversifying processed tuna products, and also to find out the factors that contribute greatly to empowering coastal communities in diversifying processed tuna products. For this reason, the first objective of this study will be analyzed qualitatively by interviewing respondents, the second will use the Analytical Hierarchy Process (AHP) method. The results of the analysis explain that in general, the understanding of the coastal community of Bone Bolango Regency about the diversification of processed tuna products is still not optimal. Some people are starting to realize the potential of processing tuna-based products, but limitations in technology and skills prevent them from truly taking advantage of this opportunity. The AHP results suggest that in efforts to empower coastal communities to diversify processed tuna, the dominant factor is coaching and education with the largest weight of 0.466, then the conservation and sustainability factor is the second factor with a value of 0.247, then the infrastructure and market access factor with a weight of 0.166 and finally the availability of resources with a weight of 0.121. Comprehensive policy implications must consider these four factors holistically, with the main priority on coaching and education, followed by environmental conservation, infrastructure development, and ensuring the availability of resources. Through targeted policies, it is hoped that coastal communities can improve their skills and competitiveness, and be able to create processed tuna products with high added value and sustainable.

KEYWORDS:

Diversification Strategy; Tuna Fish; Bone Bolango; Analytical Hierarchy Process; Sustainable.

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Volume 07 Issue 11 November 2024