¹S. Porkodi,²Shahla Said Khamis Al Balushi,³Marwa Khalid Mohammed Al Balushi,⁴Khulood Othman Rashid Al Hadi,⁵Zulfa Is'haq Murad Al Balushi

^1,2,3,4,5Department of Business Studies, College of Economics and Business Administration, University of Technology and Applied Sciences, Muscat, Sultanate of Oman.

DOI : https://doi.org/10.47191/ijsshr/v6-i7-53

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ABSTRACT

The purpose of this research is to investigate the impact of various influential elements and demographic characteristics on the digital employee experience, with a focus on the telecommunications sector in the Sultanate of Oman. The main objectives of the research are to assess the intensity of various elements such as digital tool usability, technology accessibility, training availability, leadership support, organisational culture, and working environment on the digital employee experience and to explore the relationship between digital employee experience and employee demographic characteristics such as gender, age, education level, work experience, digital literacy, and job tenure in the telecommunications sector in Oman. The data collection is made using an online survey with a sample size of 150 employees from top telecommunications companies in Oman using quota sampling. To accomplish the research goals, IBM SPSS Statistics was used to conduct quartile analysis and ANOVA. Based on the results, it was found that the intensity of digital tool usability on the digital employee experience is high when compared to the other elements, and all demographic characteristics except gender have an impact on digital experience. Several suggestions were made based on the information discovered from the findings.

KEYWORDS:

Digital employee experience, digital tool usability, technological accessibility, training, leadership support, corporate culture, working environment.

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