¹Hamiruddin,²M. Erwin Syah,³Syamsuddin AB

^1,3Faculty of Dakwah and Communication, Alauddin State Islamic University Makassar

²Alumni, State Islamic University Alauddin Makassar

DOI : https://doi.org/10.47191/ijsshr/v6-i6-71

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ABSTRACT

The application of da'wah through the Tapak Suci institution is something that is routinely carried out both physically and non-physically before carrying out training. The type of research that will be used is qualitative research which is better known as naturalistic inquiry. While the approach used is the sociology of da'wah in order to explore and understand the environmental conditions of the community in conveying da'wah through the Tapak Suci institution. While the instruments in the research are the researchers themselves with the tasks of planning, implementing, analyzing, interpreting data to reporting research results. Researchers as instruments must have the ability to analyze data. Includes: a list of questions, interviews, cameras, tape recorders, and notebooks. While data analysis techniques data reduction, data presentation, drawing conclusions. The results of the study show that there are forms of da'wah messages in Tapak Suci namely, prayer activities in congregation and joint prayers as opening or closing before practice, discipline, concentration. Books and research results. In addition, the da'wah application was delivered by the Tapak Suci Putera Muhammadiyah College in Makassar City in the form of informative, persuasive, coercive, educative, motivational, moral with the aim of changing attitudes and behavior as a reflection of noble morals in everyday life.

KEYWORDS:

Strategy, Da'wah message, Tapak Suci, Putera Muhammadiyah.

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VOlUME 06 ISSUE 06 JUNE 2023