¹Kornelius Benuf, ²Bagus Rahmanda, ³Siti Mahmudah, ⁴Amiek Soemarmi,⁵Kholis Roisah

¹,²,³,⁴,⁵Faculty of Law, Universitas Diponegoro

DOI : https://doi.org/10.47191/ijsshr/v4-i7-47

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ABSTRACT

This study will describe examples of cases of brand counterfeiting that endanger human health and will analyze how the legal protection for trademark rights holders for brand counterfeiting endangers human health, the comparison of Indonesian law with the United States of America. This research is a normative legal research with a statutory approach and a case approach. The data used is secondary consisting of primary and secondary legal materials. Based on the research results, it is known that examples of brand counterfeiting that endanger human health are the counterfeiting of the “One Care” brand and the “Bango” soy sauce brand counterfeiting. Legal protection for trademark rights holders for brand counterfeiting that endangers human health, the comparison of Indonesian law with the United States is that they both follow the development of international legal principles. The difference in Indonesia is regulated in the Trademark and Geographical Indication Law and the Perlinkos Law, while in the United States it is regulated in the Lanham Act of 1946 or the Federal Trademark Lanham Act.

Keywords

Protection, Brand Rights, Health, Human.

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VOlUME 04 ISSUE 07 JULY 2021