¹Imam Mukhlis,² Muhammad Alfian Mizar,³Yuniadi Mayowan,⁴ Andik Pratama,⁵ Isnawati Hidayah

¹Faculty of Economics, Universitas Negeri Malang, Indonesia

²,⁴Faculty of Engineering, Universitas Negeri Malang, Indonesia

³Faculty of Administrative Sciences, Universitas Brawijaya, Indonesia

⁵PhD Candidate in Economics, La Sapienza University of Rome, Italy

⁵ROTASI Institute (Institute of Rural Development and Sustainability), Indonesia

DOI : https://doi.org/10.47191/ijsshr/v4-i11-13

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ABSTRACT

This study aims to map business opportunities with a circular economy model in Karangwidoro Village during the COVID-19 pandemic era. The methods used include the Participatory Rural Appraisal (PRA) Model which emphasizes community participation in all activities starting from planning, implementing and evaluating program activities. Moreover, the Community Development Model, which is an approach that involves the community directly as the subject and object of the implementation of research activities, is also employed. The results of the study show that there is a lack of public awareness of a business opportunity in agriculture, especially in the use of agricultural waste, but with the application of a circular economy business model, these problems can become new opportunities to increase the economic value of the local community.

Keywords

Circular Economy, Community Development, Participatory Rural Appraisal, Sustainable Business

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